-
How Nike became a Brand : Brand identity and marketing strategies explained!
After the Blue Ribbon Sports (BRS) deal ended in the year 1972, Nike’s brand identity was created as they made the shoes in the USA. The identity included :…
-
What is Public Relations? How non-profit organizations can use PR as a tool to expand their reach!
Public Relations professionals help a business/individual cultivate a positive reputation with the public through various unpaid or earned communication channels including traditional media, social media, and in person engagements.…
-
Entrepreneurship Basics : Understanding the Porter’s Five Forces!
The Porter’s Five Forces play a crucial role in developing the right strategies for any business to enter into an industry. It helps determine the competitiveness and thus helps…
-
Marketing Myopia : One of the most important Marketing concepts to prevent your business from failing!
Marketing Myopia is a very important marketing term which was first expressed in an article by Theodore Levitt who was an economist and a professor. Marketing myopia strikes when…
-
What is Marketing and what is its Scope? Understand the components of Marketing in brief!
The American Marketing Association (AMA) defines marketing as, “Marketing is an activity, a set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for…